Career Spotlight

Liz Reynolds – Global Marketing Manager

Why did you choose to pursue a career in Marketing?

I was looking for variety and a problem-solving role, marketing covers all bases; commercial, consumer, and creative problem-solving.

What has been a career highlight for you?

I don’t have a single career highlight, but a few. Working in action board sports and the fitness industry has been so much fun, working with brands that are creating memorable moments is rewarding.

Where do you see the future of marketing heading and how your career will develop with that? 

A better understanding of the market consumers live in provides marketers with the foundations to push forward with brave and innovative ideas.  You’ve got to ensure you stay connected ‘how’ you can best understand the market.

What advice would you give to your younger self?

To be patient, and to not be intimidated by what you don’t yet know/understand – marketing is about discovery and always learning, keep asking those questions.

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