Recruitment of a Head of Brand Marketing to grow the Brand Marketing Team 

Case Study: Recruitment of a Head of Brand Marketing to grow the Brand Marketing Team

Industry: FMCG
Location London
Annual Turnover: £7M

Goal: To expand the senior leadership part of the marketing team and grow brand awareness

Client Background

A fast-growing premium pet food SME, this founder-led business has been scaling rapidly across the UK. With fresh investment and a loyal customer base of pet lovers, the company aimed to elevate its omnichannel presence, secure greater market share, and ensure clear communication with its target audience.

The Challenge

As this SME expanded its reach and product offerings, the Brand Marketing Director became overstretched—managing social content, brand campaigns, events, partnerships, and more. Recognizing the need for additional leadership, the company sought to hire a Head of Brand Marketing who could:

  • Alleviate the workload of the Brand Marketing Director
  • Lead and innovate across social channels
  • Develop campaigns that resonate with their passionate pet-loving audience
  • Operate confidently and effectively in a fast-paced SME environment
  • Demonstrate a genuine passion for pets and their health & wellbeing

 

How TMR Group Helped

Sophie Fleming at TMR Group spearheaded the search. With a deep understanding of the brand’s ethos and the unique demands of an SME, she focused on candidates who combined strategic vision with hands-on execution and could build strong cross-functional relationships.

What Sophie Did

  • Collaborated closely with the Brand Marketing Director to understand the team’s dynamics and growth objectives
  • Leveraged her network to identify brand-first marketers with consumer goods experience and a passion for pets
  • Prioritized candidates with proven success in elevating brands through organic and paid social, influencer strategies, and events/activations

After a targeted search, Sophie presented a shortlist of standout candidates, each equipped to thrive in the SME’s dynamic environment.

The Result

The client hired an exceptional Head of Brand Marketing who:

  • Devised and executed a record-breaking campaign for a new product line
  • Took over the planning and execution of key brand events, allowing the Brand Marketing Director to focus on strategic initiatives

The new hire quickly became a pivotal member of the marketing team, infusing fresh energy, innovative ideas, and leadership to propel the SME to its next growth phase.

 

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