How to write a job advert

We know that attracting the right talent starts with a job advert that speaks to people—not just a list of duties. Whether you’re hiring for Marketing, Sales, Finance, HR, Operations, or Business Support, here’s how to write an advert that gets noticed.

  1. Start with a Clear, Searchable Job Title

Use a straightforward title that accurately reflects the role. For example, “Marketing Manager” is more effective than “Marketing Guru.” This helps candidates find your job posting and sets clear expectations.

  1. Introduce Your Company with Personality

Share a bit about who you are and what makes your company special. Highlight your mission, values, and culture to help candidates see if they’d be a good fit. At TMR Group, we pride ourselves on honesty, integrity, commitment, loyalty, and ethics—values that guide our recruitment process.

  1. Describe the Role Clearly

Outline the key responsibilities and expectations. Use bullet points for clarity and start each with an action verb to convey duties effectively. For example:

  • Develop and implement marketing strategies
  • Manage social media accounts and create engaging content
  • Collaborate with the sales team to achieve company objectives
  1. Specify Required Skills and Qualifications

List the essential qualifications and skills needed for the role. Be clear about what’s mandatory and what’s a nice-to-have. This helps candidates assess if they’re a good fit for the position.

  1. Be Transparent About Salary and Benefits

Including salary ranges and benefits can increase the number of applications. Transparency helps candidates assess if the role meets their needs and expectations.

  1. Mention Work Location and Flexibility

Clearly state where the job is based and whether it’s on-site, remote, or hybrid. This helps candidates understand the logistics and assess compatibility with their preferences.

  1. Highlight Career Growth Opportunities

Share potential career paths and development opportunities within your company. This demonstrates a commitment to employee growth and can attract ambitious candidates.

  1. Use Inclusive and Friendly Language

Write in a conversational tone and avoid jargon. Use inclusive language to appeal to a diverse range of candidates. This makes your job advert more approachable and welcoming.

  1. End with a Clear Call to Action

Encourage candidates to apply by providing clear instructions on how to do so. Include application deadlines and any necessary materials, such as resumes or portfolios.

 

By following these steps, you’ll create a job advert that not only informs but also engages potential candidates, making them excited about the opportunity to join your team.

 

For more information on TMR Group’s recruitment services, visit our official website: https://www.tmrgroup.co.uk