Bringing Marketing In-House: Why It’s Time to Recruit an Internal Marketing Expert

Case Study: Taking Control of Marketing Spend and ROI By Bringing Marketing Inhouse

Industry: Manufacturing – SME
Location: Coventry, West Midlands
Annual Turnover: Approx £3 million
Marketing Spend: £70,000 year on external marketing agencies
Goal: Reduce costs, proactive marketing, increase ROI

The Situation

Client had been working with multiple marketing agencies, spending around £70,000 a year. But they were hitting some familiar roadblocks:

  • Branding was all over the place – different agencies, different voices.
  • Slow turnaround – getting campaigns live took longer than it should.
  • No clear ROI – they couldn’t easily tell what was working and what wasn’t.

The leadership team knew they needed more control and consistency. The solution? Bring marketing in-house – but they needed the right person to lead it.

 

The Approach

TMR Group worked with the client to find a Marketing Manager to write, manage and implement a Marketing strategy to suit the multiple brands. Recruitment specialist Zinia Bain led the process, bringing a deep understanding of both marketing and the SME manufacturing sector.

 

Here’s how we tackled it:

  1. Taking the Brief
    Zinia spent time with the team to really understand the company – its culture, goals, and what success would look like in the role.
  2. Finding the Right Fit

Zinia tapped into her network to find candidates with hands-on B2B and B2C marketing experience, especially those familiar with manufacturing. She looked for people who could not only run campaigns, but think strategically and make data-driven decisions to raise brand awareness.

  1. Smart Shortlisting
    A tailored shortlist was created, and Zinia supported the client through interviews and final decision-making.
  2. Hiring Success
    The chosen candidate had solid experience in brand marketing, SEO optimised content creation and website development – exactly what the client needed to hit the ground running.

 

The Results

  • Saved £21,000/year by reducing reliance on external agencies
  • Consistent branding across all platforms
  • Faster turnaround on campaigns and the flexibility to adapt quickly

 

In Summary

This wasn’t just about cutting costs – it was about taking control.

By bringing marketing in-house and making the right hire, our client  now has a stronger, more agile marketing function that’s helping drive business growth.

 

Thinking about building or growing your own marketing team?
Let’s have a chat about how we can help you find the right person to make it happen. Call Zinia Bain on 01675 624503 or click the link to email directly. Marketing Recruitment