Blog

 

Girl Power – The rise of women in marketing

The marketing industry has a great female presence and we have seen the industry grow from a low level of senior female roles to an industry that is now led by women.   One year into our business, and we are proud to be one of the few recruitment companies to have...

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Effective ways to use chatbots for sales and marketing

Most of us will remember the early days of chatbots, but they have improved a lot in recent years. Now, they use AI technology to formulate responses, and they can actually be incredibly useful in many situations. This means that if you’re involved in business, you...

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Brexit concern for marketing departments

A recent poll of marketers has shown that Brexit is currently the main concern across market departments in the UK. This is closely followed by concerns about a future recession. The process of leaving the EU is underway. Now Article 50 has been triggered, the UK has...

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Let’s get political

We are now in the midst of a general election campaign – again. But traditional wisdom has always dictated that brands stay out of politics; that being seen to favour one party over another would alienate customers. But things are changing. Firstly consider these...

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Spring into marketing

Spring is now upon us; the season where everyone puts the wintery past behind them and starts feeling more positive. As marketers we also need to be prepared with strategic plans to capitalise on the season and the new found goodwill. Here are some of our top tips: 1....

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How to build an employer brand

When you’re running a business, it is important that you are always able to get the highest possible quality of marketer in each of the roles that you advertise. With this in mind, the key is to ensure that your company has the best possible reputation as an employer....

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