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Brexit concern for marketing departments

A recent poll of marketers has shown that Brexit is currently the main concern across market departments in the UK. This is closely followed by concerns about a future recession. The process of leaving the EU is underway. Now Article 50 has been triggered, the UK has...

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Let’s get political

We are now in the midst of a general election campaign – again. But traditional wisdom has always dictated that brands stay out of politics; that being seen to favour one party over another would alienate customers. But things are changing. Firstly consider these...

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Spring into marketing

Spring is now upon us; the season where everyone puts the wintery past behind them and starts feeling more positive. As marketers we also need to be prepared with strategic plans to capitalise on the season and the new found goodwill. Here are some of our top tips: 1....

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How to build an employer brand

When you’re running a business, it is important that you are always able to get the highest possible quality of marketer in each of the roles that you advertise. With this in mind, the key is to ensure that your company has the best possible reputation as an employer....

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Brands flipping out over pancake day

Did pancake day "crepe" up on you this year?  Well never one to miss an event, the marketing people behind some big brands and companies took the opportunity to share #PancakeDay related content on Twitter. However it wasn't just large businesses.  Personalities,...

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I ♥ U: The top 7 Valentine’s Day marketing campaigns.

I ♥ U: The top 7 Valentine's Day marketing campaigns. Whether you are a true romantic or a cynic who thinks it is another way for you to spend your hard earned money, Valentine’s Day is a perfect opportunity to get creative and come up with a marketing campaign to...

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